Kuwait Finance House (KFH) organized a fraud awareness training program, the first of its kind, for frontline staff across its banking branches and service centers, as well as Allo Baitak service personnel.

The initiative aims to build a teamwork that is well versed in effectively mitigating fraud risks and educating customers on their rights and responsibilities concerning banking transactions. It also sheds light on various forms of online fraud while highlighting the importance of customer awareness in this regard.

The training program is part of the various initiatives implemented by KFH to support Diraya financial and banking awareness campaign launched by the Central Bank of Kuwait (CBK) in collaboration with Kuwait Banking Association (KBA).

KFH Executive Manager social media and PR Services Center, KFH representative in the Joint Public Relations Committee of Diraya campaign, Abdullah Al-Saif, said that the ongoing awareness training program will target all KFH staff that interact with the customers directly, with the aim of enhancing their communication skills when interacting with customers. The program also helps employees deliver clear messages to customers emphasizing the importance of precision, caution, and refraining from responding to messages from unknown sources and attempts that target customers’ banking accounts by identifying their personal information via different evolving means and methods.

He added: “The program familiarized participants with Diraya campaign, which was launched in 2021 under the supervision of the Central Bank of Kuwait in collaboration with the Kuwait Banking Association. It also underlined the significant role of the campaign in disseminating financial literacy among a larger segment of society and raising their awareness on the banking sector role and the ways to benefit from the diverse services offered by these banks in the optimal way.”

Al-Saif pointed out that the program explained several awareness messages regarding cyber fraud and theft attempts that target bank customers through various means, i.e. emails, SMS, phone calls or through specific applications. “These attempts aim to obtain the confidential banking information of the customer through deceptive ways including the bank account number, password, and OTP in order to steal their funds and data.” he remarked.

He emphasized that the program leverages a variety of technologies and social media platforms to improve financial literacy and provide practical examples. This includes awareness videos, introductory materials, and lectures designed to shed light on key topics in consumer protection.

It is worth noting that KFH continues its support for the Diraya campaign. The bank is committed to educating and safeguarding its customers, ensuring they are fully aware of their rights and best practices. Additionally, KFH strives to keep customers informed about the significance of its diverse banking services. To achieve this, the bank actively supports various campaigns, disseminates educational materials and awareness messages across all KFH channels, and provides clear guidelines for filing complaints.