Kuwait Finance House (KFH) wrapped up its successful "Increase Good Deeds in Ramadan" program for the year 2024. This program included a variety of community initiatives and volunteer campaigns designed to benefit all segments of society.

These efforts promoted the values of social responsibility, fostering happiness, connection, and solidarity. In line with KFH's commitment to social responsibility and sustainable growth, the program also promoted the importance of adopting a healthy lifestyle.

Iftar meals campaign

In a press release, KFH Deputy General Manager Public Relations and Media, Yousef Abdullah Al-Ruwaieh announced the success of the Iftar campaign. The campaign reached a wider range of beneficiaries across Kuwaiti governorates. KFH volunteers distributed more than 15,000 Iftar meals daily throughout the holy month. Collaborating with the Kuwait Red Crescent Society, Kuwait Food Bank, and the Ministry of Interior, they also distributed snacks to drivers at busy intersections and crowded areas during Maghrib prayer time, promoting safe driving practices and accident prevention.

KWD 1 million for Kuwait Food Bank

Al-Ruwaieh pointed out that KFH provided one million Kuwaiti dinars to Kuwait Zakat House for the procurement of essential food items. This contribution supports needy families in Kuwait, reflecting KFH's commitment to fulfilling its social and humanitarian responsibilities.

Ramadan Food Basket

He added that KFH took the initiative to distribute food baskets to families in need, collaborating with the Kuwait Red Crescent Society. KFH volunteers also assisted in distributing Ramadan Baskets to individuals in need at the Red Crescent Society's office.

KFH also hosted a Ramadan breakfast for personnel of the Ministry of Interior's General Directorate of Central Operations. This gesture served as a token of appreciation for their hard work during Iftar times and throughout their entire shifts.

Qurra’a Baitek

Al-Ruwaieh mentioned the 11th edition of the annual "Qurra`a Baitek" competition, a Quran recitation competition for KFH customers under 18. Known for its valuable prizes, the competition attracted a large number of participants, with over 50 contestants recognized by expert judges who ensured a fair and professional evaluation.

KFH's Ramadan Hospitality Services

He mentioned that KFH provided hospitality services during Ramadan at several mosques across various areas of Kuwait. These services were offered for Taraweeh prayers throughout the holy month and for Qiyam prayers during the last ten days of Ramadan.

KFH Volunteering Team

KFH's volunteer team played a leading role in the community by successfully managing and delivering all aspects of the Ramadan program, according to Al-Ruwaieh. This initiative significantly contributed to promoting a spirit of volunteerism within the community.

Virtual Walking Challenge (V-Fit)

To promote physical fitness and health during Ramadan, Al-Ruwaieh commended KFH's successful organization of various sports activities and events. Notably, the V-Fit virtual walking challenge, held in collaboration with the V-Thru application, attracted around 10,000 participants. The challenge spanned locations like Al Shaheed Park and the Avenues Mall, allowing people to participate before or after Iftar.

Partnership with Circuit+

In collaboration with (Circuit+) Health and Sports Club, KFH hosted a sports event named the "KFH Fitness Challenge" at Al Hamra Mall branch. This event was open to both men and women and featured competitions and prizes. It aimed to promote a competitive spirit and encourage individuals to embrace exercise and a healthy lifestyle.

Arena and KFH Challenge

He mentioned KFH's participation in the sports events held at the 360 Arena Hall. Opened on the third day of Ramadan, the 10-day event saw participation from both men and women. The Arena Challenge, held for the first time, featured a variety of sports activities including walking, weightlifting, and padel, as well as informative sessions and workshops on health and fitness by experts. Furthermore, a showcase was held for small and medium enterprises focusing on public health, sports, and nutritional supplements.

Sports activities for employees

Al-Ruwaieh mentioned that KFH organized several sporting events for its staff, including the Employees Indoor Football Championship, the inaugural US penalty shootout tournament, and a padel tournament held during The Arena Challenge.

Sustainability and V-Fit

Al-Ruwaieh emphasized KFH's commitment to integrating sustainability standards into its initiatives and activities. He highlighted that the virtual walking challenge (V-Fit) aligns with KFH's strategy of supporting Kuwaiti youth projects and environmental preservation efforts. Through V-Fit, participants earn credits that can be used for purchases at participating projects or to contribute an equivalent amount towards planting and greening efforts in Kuwait, supporting the "Keep It Green" initiative. Each kilometer walked translates to one dinar in credit.

Gergean Events

Al-Ruwaieh said that KFH arranged multiple Gergean events for children at various locations including Sadu Street, The Avenues, Winter Wonderland, and several schools. He emphasized how these events not only brought happiness and enjoyment to children, but also helped to preserve traditional Kuwaiti customs.

AlSadu Society

In a strategic partnership with AlSadu Society, KFH organized several events, according to Al-Ruwaieh. Children in AlSadu Society also completed the "Fun with Weaving" program, sponsored by KFH, and showcased their handicrafts. AlSadu Society is a noteworthy organization that aims to preserve Kuwait's cultural and textile traditions. It is also considered an advisory body for UNESCO.

Cooking Course

In collaboration with Kuwaiti Chef Faisal Al-Nashmi, KFH offered a cooking workshop for female customers and employees, Al-Ruwaieh added.

KFH Social Media Channels

He emphasized that KFH utilizes social media to engage with the public and followers. During Ramadan, it shared health tips and guidance through awareness videos created in collaboration with doctors and nutritionists. KFH further partnered with the Ministries of Health and Interior to broadcast awareness messages, daily Ramadan prayers, and coverage of the bank's activities throughout the holy month.

Quran Application

He added that KFH delighted its customers and audience by offering a Holy Quran application available on both iOS and Android devices. The app has seen a significant increase in users and offers exclusive benefits.

Eidiya ATM’s

Al-Ruwaieh revealed that KFH provided customers with Ayadi in various cash denominations through Ayadi ATMs in Avenues, KFH Go smart branches spread across Kuwait, Mobi Baitek vehicles, and KFH branches.

Global recognition

Al-Ruwaieh concluded that KFH demonstrates its significant impact on society through various community and sustainable initiatives. The bank prioritizes open communication channels for all stakeholders, launches awareness campaigns, organizes social and volunteer activities, and champions environmental protection and sustainability. This dedication was recognized internationally when KFH received the Corporate Social Responsibility Middle East Award for 2023 by EMEA Finance magazine. Additionally, for the second consecutive year, Euromoney bestowed upon KFH the CSR Market Leader rank for Kuwait in 2023. These achievements motivate KFH to further excel in social responsibility and continue to promote sustainability globally, while also strengthening its economic and social standing in Kuwait and beyond.