On the joyous occasion of Kuwait national and liberation days, Kuwait Finance House (KFH) has concluded an eventful national days program which received a wide interaction and distinguished presence thanks to its various events which covered several segments of society in different locations, in addition to KFH’s social media channels.
TV commercial
KFH’s (Love Kuwait in Words and Deeds) campaign was launched in conjunction with the flag-raising ceremony commencing the national celebrations.
KFH kickstarted the campaign with the TVC (Love Kuwait in Words and Deeds) which amassed over 5 million views on YouTube during the first week of publishing the commercial, in addition to hundreds of thousands of viewers on other social media platforms.
The commercial highlights KFH’s leading role in the community and its keenness to celebrate the anniversary of the liberation with the audience who admired the commercial and commended the added value of KFH’s national initiatives in promoting culture and national legacy. English translation.
Souq Baitak
As part of (Love Kuwait in Words and Deeds) campaign, and in collaboration with Kuwait Municipality, KFH has organized an event-packed initiative titled (Souq Baitak) at Al-Mubarakiya market for three days.
The initiative witnessed remarkable attendance by families as it comprised various activities such as folk ensemble performances and heritage initiatives by the Sadu House, KFH’s strategic partner.
Under the umbrella of (Keep it Green) initiative and in line with its sustainability strategy, KFH has also organized an event to disseminate awareness messages on the preservation of the environment. The event also educated children on planting and contributing to greening Kuwait by giving them plants to grow at home.
In addition, reflecting the Bank’s keenness to support small and medium enterprises, KFH has allocated several booths at Al-Mubarakiya market for entrepreneurs to display and sell their products to visitors. It also reflects the extensive cooperation and support to the Kuwaiti youth segment, the core interest of the Bank.
Winter Wonderland
As part of its strategic partnership with Winter Wonderland Kuwait, KFH has organized an event during the National days by hosting folk ensemble who celebrated with the visitors by performing songs from the Kuwaiti heritage.
Sadu House
In addition, KFH’s strategic partner, Sadu House organized workshops for kids at KFH Zone in Winter Wonderland to educate them about handicrafts using eco-friendly materials in line with KFH’s sustainability strategy.
KFH Exit
Following the successful launch of KFH EXIT event in Benaider, KFH organized the second season with the participation of over 16 Kuwaiti projects. In collaboration with V-THRU application, the Bank offered distinct vouchers and exclusive discounts to its customers.
Pro-Truck event
Being a strategic partner of KFH, Pro-Truck event launched its third season in a row. KFH representatives were present in Benaider area during the national holidays amidst a huge public attendance. The event also included the participation of over 50 enterprises covering international and local restaurants, cafes and shops. KFH participation in these events depicts its keenness to support the Kuwaiti youth segment which is one of the bank’s priorities.
university students
To ensure the participation of youngsters in its social events, KFH distributed gifts at universities to celebrate the joyous occasion with students. Moreover, lights colored with Kuwait flag adorned KFH’s headquarters.
Leading role in social media
KFH has also interacted with its customers and followers through its online social media channels by organizing various competitions with valuable prizes and large number of participants.
Purposeful message
Through its events and initiatives, KFH's aims to leave an imprint during the national celebrations through a purposeful message that expresses its commitment towards the national and social duty and affirm its leadership in social responsibility.