Kuwait Finance House (KFH) has announced its official sponsorship of the Fan Box project, the largest FIFA World Cup fan zone in Kuwait, located in Blajat along the Arabian Gulf Street.
Attracting a large number of football fans, Fan Box area is holding a number of daily entertainment activities until the end of the World Cup tournament. Football fans can enjoy watching the matches aired from four huge screens distributed throughout the area, in addition to a giant screen with an area of 66 square meters, the largest of its kind in Kuwait to broadcast all football matches.
KFH's sponsorship is part of its social responsibility and keenness to support youth and sports activities, as well as to keep pace with various events, especially those that are gaining significant attention such as the World Cup.
Meanwhile, KFH Fan Zone is specially designed for its young customers and football enthusiasts where many competitions and events are organized for attendees with opportunities to win valuable prizes, as well as chances to win Al Rihla ball, the official 2022 FIFA Qatar ball.
With the aim of enhancing communication with customers, KFH will dedicate a day to its valued customers to enjoy attending a live broadcast of the World Cup matches in a unique, lively atmosphere.
Sustainability & Recycling
In this context, KFH’s sponsorship is in line with its sustainability strategy, as the project is built entirely from recycled shipping containers, including KFH Fan Zone.
The Bank maintains the sponsorship of projects that focus on sustainability and environment under the umbrella of (Keep it Green) campaign, through which the Bank has launched several sustainable environmental initiatives and upon which KFH has received global recognition and awards in the field.
Supporting Kuwaiti Talents
To strengthen its role in supporting creative youth talents, KFH has cooperated with a group of Kuwaiti painters to beautify KFH Fan Zone with mural drawings and paintings signed by creative national youth, highlighting their distinguished works, and introducing their talents on KFH social media channels.
Supporting entrepreneurships
The Fan Box project has witnessed a significant participation from Kuwaiti businesses including restaurants, coffee shops and food trucks reflecting KFH’s support to entrepreneurs and owners of SMEs. This also highlights KFH’s leading role in encouraging Kuwaiti youth and enhancing entrepreneurship and youth-led initiatives.
At the Fan zone, KFH provides ATMs to meet the fans’ banking needs including withdrawals, deposits in addition to all services provided by the Bank’s ATMs.
It is worth noting that KFH launched “The Card is in your Court with VISA” campaign for KFH Visa card holders in which 16 customers won a special package to attend the 2022 FIFA World Cup in Qatar by private jet that includes a 3-day stay, accommodation for 2 nights in a 5-star hotel, transportation to and from Doha airport and Stadium, in addition to attending a quarter-final or semi-final match in a private cabin for the winning customer and one companion.