Kuwait Finance House (KFH) stressed the importance of the role of employees in contributing to “Diraya” campaign launched by the Central Bank of Kuwait in collaboration with the Kuwait Banking Association aiming at spreading financial awareness of the best ways of benefiting from the banks’ financial services and shedding light on customers’ rights as well as their responsibilities and obligations.

KFH intensifies its messages related to the campaign to employees through internal communication platforms, with the aim of benefiting and transferring messages during their direct communication with customers, whether in banking branches or over the phone, or through various communication platforms such as social media channels, and video calls through KFH Go, and other different communication channels. This contributes to achieving maximum banking awareness for customers and the public.

The “Diraya” campaign aims to enhance and support the goals of the Central Bank of Kuwait and its social program which aims to spread banking knowledge among society members, increase public awareness on the most important financial issues and on the way to protect assets from fraudulence. Also, it aims to highlight the banking sector role in general, and the banking products provided by the private sector, by introducing a set of instructions and information on regular basis through social media in cooperation with Kuwait banking association and local banks. The campaign shall continue till the end of this year.