Kuwait Finance House “KFH” received 5 awards in the creativity and distinction category for the seventh year respectively in the 9th edition of the Kuwait Creativity Prize event for the year 2021. The event was organized by the Arab Media Forum under the patronage of the Minister of Information and Minister of State for Youth Affairs, Abdulrahman Al-Mutairi, and the Arab League, in presence of Ministry of Information Undersecretary Muneera Al-Huwaidi, a group of VIPs, reporters and experts in the fields of public relations, marketing, advertising and media.

KFH won the Public Relations Creativity Award and Social Media Creativity Award for its distinction in KFH Talk program, Advertising Creativity Award TVC for “Your Financing is Easier with KFH” campaign, Content Creativity Award TVC for the “Smile Again” and Influencing Creativity Award TVC for “Gergean” commercial. 

KFH Group DGM, Public Relations and Media Yousef Al-Ruwaieh expressed his sincere gratitude to and appreciation for the Arab Media Forum and the sponsors of the Kuwait Creativity Award 2021 which affirms the distinction of the winners in creativity and innovation in the field of public relations, media, social media, and marketing and enhance the continuation of efforts to raise the standards of the public relations industry in all fields.

He indicated that the 5 awards, received by KFH, affirm its creativity regarding the diversification and inclusiveness of the public relations, media, marketing and promotional campaigns and the innovative contents thereof. These campaigns had a tremendous influence and remarkable professional performance in enhancing the bank trademark for the last 12 months as they were the focus of appreciation and interest by all society categories

Al-Ruwaieh emphasized that the programs which KFH launched during the year through social media, marketing and advertising campaigns for its products and services created a tremendous impact, enhanced communication with the public and prevailed on the banking industry and advertising levels. The programs posted through various media tools and social media achieved tremendous viewing and received the best ratings by viewers and followers.

He added that KFH exhibited an outstanding performance in the field of public relations, media, and social responsibility for which it qualified to receiving the award. KFH advertisements and programs on social media have contributed to the spread of public awareness on the bank’s services and products in a creative and distinguished manner and achieved all targeted objectives.

Al-Ruwaieh reiterated the pioneering role of the public relations and media campaigns in enhancing the concept of social responsibility. The innovative and qualitative campaigns and programs launched by KFH in 2021 focused on introducing the bank’s services and products, spreading banking and financial culture and awareness among customers and all society members. The programs have fulfilled the youth category aspirations which has reacted tremendously to the promotional campaigns of the bank and took great interest in its products and services.

He added that KFH has succeeded in taking the concept of social responsibility initiatives to a new level in its programs and campaigns which have covered various issues, namely environment, by launching “KFH is Green” campaign aiming to ensure environment protection and call for the plantation and greening of Kuwait.

Al-Ruwaieh noted that considering this campaign, certain strategic partnership agreements were signed with the Public Authority for Agriculture Affairs and Fish Resources, aiming to support its efforts in the planting and greening campaign of Kuwait areas for the agricultural season 2020/ 2021. Also, agreements were signed with Sidra Initiative and Green Dream Team. KFH supported and participated in several environmental activities including beach cleaning campaigns to spread environmental culture and spread awareness on the significance of maintaining a healthy environment.

KFH subject activities were rated in two stages by a highly professional and experienced judges committee comprising 10 reporters and academic experts in media.

The committee praised KFH work contents and high-quality professionalism which matched the level of work introduced by global media companies, content, and impact-wise.

Kuwait Creativity Award aims to raise the level of media industry standards in Kuwait and the Arab world to cope with international standards, refurbish the skills of persons working in this field, establish a creative competitive spirit to participate in the development of technical abilities.

Kuwait Creativity Award included this year several competitive fields comprising distinction in public relations, social responsibility, trademark, TV and Radio programs, You Tube and social media programs.

It is worth mentioning that the Kuwait Creativity Award event is organized by the Arab Media forum in collaboration with the Kuwait Society for Media and Communication, and the International Media Academy. Several influencers in the fields of public relations, marketing and media also participated in the event at the local and Arab levels.