Kuwait Finance House (KFH) TVCs, which were launched during the month of Ramadan, have garnered a record number of views that exceeded 8 million views on YouTube only, in addition to hundreds of thousands of views on various social media platforms, which reflects the remarkable success of the idea of TVC, content, message and professionalism in performance.

The bank’s TVC campaign in Ramadan tackled 3 different topics that coincide with 3 consecutive events, including congratulations for the month of Ramadan, Gergia’n and Eid congratulations.

The congratulation of the month of Ramadan titled "You are blessed ... our month is blessed" conveyed a message for the community focusing on the importance of assisting the mother in household work, especially during the month of Ramadan, with an emphasis on drawing a smile on her face within the framework of strengthening family cohesion, family warmth and appreciation for the mother, who is a central pillar of society.

Regarding the Gergia’n TVC, it conveyed many important messages, the most prominent of which was bringing joy to children through a chant that was a bridge for communication with children and sharing their joy with Gergia’n, in addition to creating an atmosphere of joy and a positive spirit that was a successful alternative to direct communication with children. The second message of the Gergia’n TVC included promoting national culture while preserving the heritage and values of the people of Kuwait on this occasion through authentic words, traditional dress and scenes that reflect reality with children's eyes.

As for Eid congratulations TVC, KFH launched an interesting youth TVC that conveyed two messages, the first is to promote the Eid culture and the relationship of the grandchildren with their grandparents, while the second message is to promote the culture of Eidiyah according to the current health conditions and in line with the Central Bank's campaign on the Eid through the application of "Iditi", using digital services to provide Eidiyah.

KFH's TVCs received great admiration from the public and followers, and beautiful positive reactions that left a nice impact on KFH and the community.

Within the framework of supporting small and medium-sized companies and encouraging entrepreneurship, KFH has been keen in producing these three TVCs in collaboration with Kuwaiti entreprenuers. Collaboration has been made with more than one company, including micro-companies to carry out business. This is part of the leading role of KFH in encouraging national youth initiatives and promoting entrepreneurship.