Kuwait Finance House (KFH) launched its Ramadan advertisement this year entitled “Quran Is Life”, praising the virtues of the holy book “Quran” in the Holy Month of Ramadan. The Ad aims to encourage people to avail this opportunity to read and memorize Quran and take it as a guide and a companion in the journey of goodness and charity.

The advertisement reflects the bank’s Islamic identity and values and reiterates its significant social role. KFH has succeeded to produce an advertisement with Kuwaiti thoughts, hands and skills. They have compiled, prepared and performed the expressive roles in coordination with the main scenario which highlights the virtues of Quran and the significance of an individual being a follower of Quran e.g. “Best Friend – Your My Conscience – My Guidance and My Award”. The advertisement was concluded by highlighting the main concept which reiterates that Quran is our companion from Cradle to Grave and our loyal friend in life and heaven.

The advertisement carries a valuable human and social message and context to cope with the Holy Month of Ramadan during which the revelation was made. The detailed verses of Quran are always with us to guide us to charity and good deeds right from the day we are born until the day we die. They organize life, lighten paths, enlighten minds, guide hearts and purify souls. Quran teaches us good virtues, forgiveness, love, brotherhoods, development of earth and achievement of human happiness.

The advertisement takes the viewer into a journey that sheds light on the main concept “Quran Is Life” and pictures man’s various life stages in magnificent portraits with highly impressive sound effects of our daily life.

The advertisement will be broadcasted on various media platforms including TV, KFH social media channels, Websites and other means. The advertisement is expected to achieve highly significant viewing ratios considering its distinguished idea and attractive scenes. The advertisement shall be accompanied by a set of competitions to enhance viewers reaction with the advertisement, increase number of viewers and ensure that it has reached all society tiers.

KFH Quran Application is considered as one of the most downloaded applications on internet. Millions around the world have downloaded the latest 4th edition of this application which comprises new features and qualifies including new navigation system, multi-language display, screen steering as per user’s choice … etc.   KFH Quran Application is the best choice for all those who wish to read Quran via smart phones.

It is worth mentioning that KFH has several Ramadan activities, thus affirming its leading position in bearing its social responsibility through its rich Ramadan program “Communicate with Goodness in the Month of Goodness5” which comprises various human and social activities, qualitative initiatives and daily communication with the public.

The program aims to affirm KFH commitment to the human and social message and to strengthen the concept of social responsibility which is driven by social values.