Strategy and Corporate Affairs General Manager at Kuwait Finance House (KFH) Fahad Al-Mukhaizeem stressed the importance of developing Kuwaitis through various training courses and forums that allow experienced employees to pass on their skills and expertise to the trainees. He added that KFH will be the platinum sponsor of Kuwait’s 4th Public Relations and Media Forum that will be held at Sheraton Hotel in Kuwait on Wednesday and Thursday, as part of its social responsibility. He went on to say that the event will be attended by a large crowd of experts in the field of public relations in Kuwait and the GCC. He noted that KFH prioritizes this sector, where it communicates with the public from the private and public sectors, in addition to other individuals. He explained that KFH employees in that field are highly experienced and lecture at many private universities; especially that KFH has been operating for the past 30 years in the Islamic banking field, which allowed it to reach out to other societies overseas through advanced technology.
Moreover, Al-Mukhaizeem highlighted the fact that institutions must be aware of the great development that the public relations field has witnessed, such as using social network sites, in addition to other traditional means of media that include newspapers, radio, and television. He mentioned that KFH has managed through developing its abilities in that field, to link public relations to its various businesses; especially that the economy is strongly linked to it as it is linked to politics and other fields. In addition, KFH is keen to implement the innovation concept in various public relation activities through triggering creative ideas and concepts that attract new client segments.