Kuwait Finance House (KFH) goes once again a step ahead and proves its leadership in Technology and Service with the introduction of the first 3D Secure Service in Kuwait. The new product adds an extra level of security to all online shoppers using any of KFH Credit Cards; Visa or MasterCard. All KFH products are compliant with the Islamic Sharia principles and aimed to cater to the emerging needs of KFH customers wherever they may be. “The new service aims to give all our cardholders a risk-free online shopping experience at millions of online stores without leaving the comfort of home,” said Mr. Mohamed Al-Fouzan, Assistant General Manager- Banking Sector. “Customers can register for the 3D Secure Service at KFH Online free of charge and with just a click of the mouse they can make their e-commerce transactions safer than ever before” Al-Fouzan added. “Shopping on the internet is now more economical, convenient, and safer than shopping at any conventional store. The new 3D Secure Service enables members to use a password with their KFH Prepaid and Credit cards, giving them an added assurance while making purchases over the web,” he confirmed. Indeed, the pioneering service aims at reducing internet fraud and makes online shopping safe and more secure. It allows KFH cardholders to actively protect their Cards from unauthorized use for e-commerce transactions. Over and above, clients don’t need to install special software application on their PC or browser, thus they are not bound to one computer. With today’s busy schedules, people want a way to save time and effort, and shopping online is only a method to do this. Online shopping is the ideal choice for people looking for the best bargains and deals for their holiday shopping needs, whether looking for hotels, car rentals or travel packages. People can shop at thousands of online stores wherever they are, compare products and prices and get the best packages offered. While the number of online shoppers is increasing dramatically worldwide, KFH customers can enjoy the highest level of security when shopping online, since the new e-shopping service makes payments a simple and secure process. “The new 3D Secure Service is just the start of a lot of products and services coming to the market.” Al-Fouzan concluded. KFH has continuously aimed to introduce the best banking products and smart solutions to fulfil clients’ demands and provide them everything they need with style and honesty.